ADD your WebSite to Search Yandex ?

In Russia, Google holds a distant third place in the search engine domain.
Yandex is the country’s leading search engine and Rambler is second. Google only has 17% of the market share in Russia. Google is behind the two Russian Language sites that control nearly 75% of that market.
All told there are about 290 million Russian speakers worldwide in Russia and the former soviet satellite nations.

First Step – Russian Content Page

Submitting your website to the Russian search engines requires that your website have at least one page in Russian. The best way to do this is to create a new page or blog post that is a translation of your product descriptions or of the services that you offer.
How do you do this?
Go to the Google English to Russian translation page. You can find this page by replacing the ‘www’ with ‘translate’ in the Google web URL address on the top of your screen. Select English to Russian, paste in your text and hit enter.
The text is instantly translated and you have a Russian document to work with.
Like all web pages you must format the document with headers, include keywords and be sure to put important words in bold.
All these translations can be done with the Google translation tool and creating a page is only a little more difficult in Russian than in English.

Second Step – Submissions To Russian Search Engines

Once your Russian page has been created and is live on your website you are ready to submit your website to the two leading Russian search engines.

How To Submit Your Website To Yandex

To submit your Russian language page to the Yandex Webmaster Tool:
Go to http://webmaster.yandex.ru and paste in your URL on the line marked (URL) and enter the “captcha” code to prove you are a human.
Use the Google Russian to English translation page if you receive any message in Russian.
If you experience several error messages do not give up. Methodically work through the messages using the translation tool back and forth and you will get your web page registered on Yandex.
Submitting your website to Yandex like this takes well under 5 mintues.

Submitting your Website to Rambler

Rambler is the second most popular Russian search engine.
It will take a little bit more effort than the Yandex submission, but not speaking any Russian and relying exclusively on the online translation tools from Google, this can be completed in less than 10 minutes.
Following the detailed instructions outlined below, you will be able to register your website there in two minutes.
This is the Rambler Регистрация (registration) page:

• http://robot.rambler.ru/cgi-bin/addsite.cgi .

Each line of the registration page has been translated by Google and included below.
All you have to do is to identify the same field and enter in your appropriate data.
Remember this will be like the Yandex submission, Rambler requires you to submit one Russian language web page. You will need to link the Russian Translation web page you translated in the First Step.
Keep in mind that no translation tool is perfect, but these translations will get you through the process.

• Название сайта is your site name.

Choose an appropriate name and translate it into Russian.

• URL головной страницы is your site URL.

Here is an example of a translation glitch with online translation not working correctly: when translating this text from Russian to English in Google it came up with “URL pages headache”. Pretty sure that is not 100% correct.

• Описание translates to description.

Include descriptive 2 paragraphs; again translate using the Google translation tool.

• Контактное лицо is your contact person.

Give the same contact person you would list in English, or your site administrator.

• E-mail (or E-mail Контактное лицо) is the email address of the person listed as your site contact.

Finally, there are 2 buttons at the bottom of the form.

• Choosing the button on the left submits the site it probably means submit.

Finally… after you hit that button on the left you should get to a page that shows:
§ Ваша страница принята к регистрации и будет рассмотрена вближайшее время. which means that “your page is accepted for registration and will be reviewed shortly”.

Now Your Website Is Visible In Russia

Isn’t Russian an easy language to work with?
You have just opened your website up to an extra audience of 203 million Russian speakers.

13:14 | 0 التعليقات | قراءة المزيد

Must Steps Businesses to Prepare Google Author Rank

Content marketing is serious business these days. The vast majority of consumers prefer to learn about a brand through a series of articles rather than an advertisement (even though they know a company is selling something). And 60% of consumers say that this type of marketing positively impacts their view of a company creating content. We also know that blogging has a significant impact on overall website traffic.
However, the content game is changing drastically, with most SEOs saying 2013 is the year of Google AuthorRank.

What is AuthorRank?

The concept of Google AuthorRank is simple: An individual content creator’s authority within a specific field or fields will impact search engine ranking.
For Google, this is a great way to weed out spammers and link builders who game the system; it’s more difficult to create a fake identity that produces quality content. In order to make this happen, you’ll need a Google Plus profile (see below).

How Can I Prepare My Company for AuthorRank?

There’s a good chance that AuthorRank is already part of the overall ranking equation, so treat the word “prepare” with caution. In this case, prepare means rethinking your company’s relationship with its content creators. The fact is, with Google AuthorRank, you can’t keep content creators hidden anymore. 
The idea of making content creators visible is still something with which many companies are rather uncomfortable. (Content marketing king GE doesn’t even have bylines on its GE Reports articles.) But AuthorRank will make this policy more and more difficult for companies that want to keep their employees behind the curtain.
So for companies who don’t have content creators “out there” or are simply looking to prepare for Google AuthorRank, here are four steps your business can take to get started:

1.) Determine Your Company’s Public Facing Content Creators

To compete in an AuthorRank world, where authority can only be built by sharing knowledge, you need a core group of expert content creators. Determine which individuals at your company (from any department) will be able to build authority online and contribute regularly. Just don’t stifle the individual.
These content creators should be able to represent your company, but also be themselves on their social networks. This authenticity will be important for building authority and relationships. (More on that in Step 4.)

2.) Get Google Authorship for Those Content Creators… Now

Every company content creator should have a Google Plus profile. Google Plus isn’t simply a search engine; it is the primary way Google will identify writers and match them with their articles. Once the content creators have a Google Plus profile, they can register for authorship here. (If you’re still green when it comes to Google Plus, here’s a simple cheat sheet to get up to speed.)

3.) Find Professionals in Your Industry on Google Plus

Like any other social network, it’s important to find relevant connections who would be interested in your client. Google Plus is similar to Twitter in this respect. When you add other industry authorities to your “circles” on Google Plus, some may add you to their circles in return. Others may not follow you back until you interact with them on their profile.
Either way, that initial connection is necessary to build up authority as your company’s content creators share their content on Google Plus.

4.) Build Relationships with Industry Authorities

Now, we’re leaving Google Plus for a little bit of old school public relations. Every industry has authorities, and chances are these authorities will focus on building their own AuthorRank.
Your content creators should build a network of authorities around them – people they can email or call on the phone…not just +1 an update. Pitch them your own posts, invite them to write a guest blog on your site, or simply talk about what’s going on in your industries.
If industry authorities write a post for your website, their AuthorRank will be applied to it. And if they link to one of your content creator’s posts, that will likely increase visibility because you’re a source for a high ranking authority. This relationship building, in the world of AuthorRank, will beat old-school link building every time.
How do you think Google AuthorRank will impact your company’s content marketing strategy? Let me know in the comments below.

12:56 | 0 التعليقات | قراءة المزيد

site Traffic Source: Motors,Oars and Sails

The main sources of website traffic are email, social media, pay-per-click and search engine optimization, and direct traffic. The activities behind each are distinct.
Imagine your site weighing anchor and pushing off from the dock, headed out to sea for a fishing trip. The farther you go, the more fish you’ll catch. You want to go far, you want to go fast, and you want to go without breaking your back (or your bank account) in the process.
You’ve got three main options: row, sail, or fire up the motor.

Rowing: Social Media and Email Marketing

These are the activity-based traffic drivers. Stroke! Stroke! Stroke!  It’s great because every time you pull those oars, you move ahead. On the other hand, if you stop, you won’t coast for long, and soon you’ll be dead in the water. It’s also hard work and requires commitment, but it gets easier. Eventually, it builds brands (and upper body strength).
Row like an Olympian:

• Coordinate. Combine social media with PR by networking with journalists. Use social and email to promote press and articles.
• Be consistent. Stick to a publishing calendar, and commit to sustainable email and social activity levels.

Sailing: Search Engine Optimization (SEO)

If sailors are at the whim of the weather, search optimizers are at the whim of Google. SEO is difficult to predict. Every page on the site has the potential to rank and build traffic like sails catching a gust, as long as it’s optimized for search. SEO is both a skill and a time-consuming task.
SEO is great because once you start ranking, it’s often durable, and you’ll continue getting traffic with much less continued effort. But it can be bad because it’s slow, especially if it’s your maiden voyage (new website, young domain) and if your targeted phrases are highly competitive (major headwinds).
Sail like an admiral:

• Make lots of sails. Write often, and write with search terms in mind. Target many keyphrases.
• Check your rigging. There are a lot of little technical details and connections that impact SEO. Make sure your crew understands URL structure (www or no www), 301 redirects (no page should come up under two addresses), broken links (check webmaster tools), and internal linking.
• Be patient. This might take a while.

Motor: Pay-Per-Click Advertising (PPC)

Pay-per-click is great because it’s fast. Anyone can set up an AdWords account and start getting traffic the day after tomorrow. Vrooom!  However, it’s expensive. Think of it as buying visitors. You’ve got to put gas in that gas tank or the motor doesn’t run. Turn it off, and it stops as quickly as it started.
I’ve heard many tales of captains running huge, expensive motors full speed ahead and not catching a single fish.
Drive like a champion:

• Fine-tune that motor: PPC accounts need careful monitoring and maintenance. Tweak your ads, and target phrases and landing pages based on click-throughs and bounce rates.
• Start slow, but let it run: you can’t fine-tune until you have enough information. A small budget over several months will give you better data than a large budget for a few weeks.

Current: Branding

There’s another way to move the ship forward: branding. Direct traffic comes from people typing your address right into the address bar. Searches for your brand don’t show up as direct traffic in Analytics, but it’s basically the same thing.
Anything that you do that builds your brand can drive traffic and move you forward, just like a current under the boat. You can help keep the current flowing by doing things offline: networking, advertising, speaking, guerilla marketing, and putting your web address on your product and everything else you can think of.

Well, That’s It, Matey.

Time to cast off and start driving traffic! But first, if you have any boating tips that would help your fellow sailors, let us know with a comment below.

The Next Frontier of SEO: Social Media Optimization

Posted by Sarah in How To / Tips on February 25, 2013

Have you ever told a friend about a trendy new bar you heard of that you think they’d like, only to be regaled with a horror story about bad service and food poisoning after they visit it? So embarrassing. And if you think it’s scary going out on a limb to give advice to one friend, can you imagine how a search giant like Google or Bing feels?
Everybody hates giving bad recommendations, and Google is no exception. That’s why Google’s search ranking algorithm relies so heavily on a website’s ‘reputation’ around the Internet when delivering search results. Especially since its Penguin and Panda updates, Google has looked at how many people find a website useful and share-worthy as an indicator of how highly Google should rank or recommend it in search results. That’s great for big brands with huge audiences, but how can small business owners compete?
Enter social media. Love it or hate it, this channel is here to stay. And that’s exactly why Google recently confirmed that their algorithm is now taking ‘social signals’ into account when determining rankings. Now when people around the web view, share, and link to content on your website, it makes Google feel more confident about recommending you.
This is great news for small business marketers, because by putting a little elbow grease into their social media, they can rank up there with the big brands for keywords that are relevant to their audiences.
How’s That?
Usually when people talk about social media, they’re talking about Facebook, Twitter, Pinterest, LinkedIn, etc. And those are all very important. But you’ll never be able to use those sites to their full advantage if you don’t first create the content to share on them (and have your followers share with their friends).
And where does that content live? Your website, of course. On your blog, specifically. Blogging is an incredibly important marketing activity for a small business, because it creates lots of ‘entry points’ to your website, and can also link to other content on your website – another way to tell Google to go ahead and recommend you.
“Viral content is like the mass endorsement of the public. Every share, like, re-tweet, +1, subscription, and pin means one more endorsement for your website, simultaneously increasing your social capital and your search creditability. By gaining a massive amount of social shares, you’re not just boosting your SEO signals and your site visibility—you’re also creating content with value for your customer base.” – Jennifer Dunphy for Econsultancy
Also note that within each of your fantastic blog posts, you should be linking to landing pages and static content on your website that is relevant – Google sees those links, too.
What’s Next?
Now that you understand the role that social media plays in determining your search ranking, it’s time to get set up. First things first: set up that blog, and start giving your visitors interesting, relevant content to consume. After all, you can’t put the word out unless you write the word first.
Once you’re up and blogging, make sure that your social profiles are a) set up properly and b) up to date. Start with the big ones – Facebook, Google+, and Twitter – and wherever else you think people who might be into your content (especially potential customers) can be found. Be sure your ‘about’ areas are filled out completely with your web address, blog URL, and other social media profiles where possible.
Now you’re ready to start getting the re-tweets, shares, links, and views that will make Google feel good about recommending you – and make you feel good about yourself as the killer small business marketer that you are.
Give it a few months and check in on your search rankings and traffic, then come back and tell us how your social media SEO efforts have paid off!

- See more at: http://www.webs.com/blog/2013/02/25/the-next-frontier-of-seo-social-media-optimization/#sthash.SU0TVzvq.dpuf

The Next Frontier of SEO: Social Media Optimization

Posted by Sarah in How To / Tips on February 25, 2013

Have you ever told a friend about a trendy new bar you heard of that you think they’d like, only to be regaled with a horror story about bad service and food poisoning after they visit it? So embarrassing. And if you think it’s scary going out on a limb to give advice to one friend, can you imagine how a search giant like Google or Bing feels?
Everybody hates giving bad recommendations, and Google is no exception. That’s why Google’s search ranking algorithm relies so heavily on a website’s ‘reputation’ around the Internet when delivering search results. Especially since its Penguin and Panda updates, Google has looked at how many people find a website useful and share-worthy as an indicator of how highly Google should rank or recommend it in search results. That’s great for big brands with huge audiences, but how can small business owners compete?
Enter social media. Love it or hate it, this channel is here to stay. And that’s exactly why Google recently confirmed that their algorithm is now taking ‘social signals’ into account when determining rankings. Now when people around the web view, share, and link to content on your website, it makes Google feel more confident about recommending you.
This is great news for small business marketers, because by putting a little elbow grease into their social media, they can rank up there with the big brands for keywords that are relevant to their audiences.
How’s That?
Usually when people talk about social media, they’re talking about Facebook, Twitter, Pinterest, LinkedIn, etc. And those are all very important. But you’ll never be able to use those sites to their full advantage if you don’t first create the content to share on them (and have your followers share with their friends).
And where does that content live? Your website, of course. On your blog, specifically. Blogging is an incredibly important marketing activity for a small business, because it creates lots of ‘entry points’ to your website, and can also link to other content on your website – another way to tell Google to go ahead and recommend you.
“Viral content is like the mass endorsement of the public. Every share, like, re-tweet, +1, subscription, and pin means one more endorsement for your website, simultaneously increasing your social capital and your search creditability. By gaining a massive amount of social shares, you’re not just boosting your SEO signals and your site visibility—you’re also creating content with value for your customer base.” – Jennifer Dunphy for Econsultancy
Also note that within each of your fantastic blog posts, you should be linking to landing pages and static content on your website that is relevant – Google sees those links, too.
What’s Next?
Now that you understand the role that social media plays in determining your search ranking, it’s time to get set up. First things first: set up that blog, and start giving your visitors interesting, relevant content to consume. After all, you can’t put the word out unless you write the word first.
Once you’re up and blogging, make sure that your social profiles are a) set up properly and b) up to date. Start with the big ones – Facebook, Google+, and Twitter – and wherever else you think people who might be into your content (especially potential customers) can be found. Be sure your ‘about’ areas are filled out completely with your web address, blog URL, and other social media profiles where possible.
Now you’re ready to start getting the re-tweets, shares, links, and views that will make Google feel good about recommending you – and make you feel good about yourself as the killer small business marketer that you are.
Give it a few months and check in on your search rankings and traffic, then come back and tell us how your social media SEO efforts have paid off!

- See more at: http://www.webs.com/blog/2013/02/25/the-next-frontier-of-seo-social-media-optimization/#sthash.SU0TVzvq.dpuf

12:53 | 0 التعليقات | قراءة المزيد

How to Meet your Title Tag

It’s that time again—no, not Peanut Butter Jelly Time. It’s SEO time!
I couldn’t in good conscience explain the basics of SEO, talk up the benefits of SEO, consider SEO Myth vs Reality and then leave you holding the bag, wondering what to do next. In this article, I aim to point out the single most important element on your website’s pages that can help you be found in and more visible to search engines.
Title Tags
You may be asking yourself “what in the world is a title tag?”
A title tag is the technical term for text that describes a document on the web. Title tags commonly appear at the top of browser windows, browser tabs and search engine results pages.
The title tag is used as a description of your page’s content. In books you’ll often see in the header or footer of the page, a page number and chapter title. Why do publishers do this? They do this so that you, the reader, have a visual cue of where you are in the book.
Title tags work similarly, yet differently. Unlike a novel with sprawling chapters, think of your website as a book of one page short stories, each with its own descriptive story title. While visitors to your website may use these as visual and navigational cues, search engines use titles for the purpose of indexing and categorizing the web. Thus, making a page title or title tag the single most important element of the pages on your website
Title Tag Best Practices
There are a few guidelines that you should be aware of when creating or editing title tags. These best practices will help ensure that search engines index and show your website’s pages for the right keywords.
Be to the point – Like a book chapter title, your title tags should briefly and accurately describe what the reader will see. The same is true of your website title tags.
Keep it under 70 – If possible, keep your title tags at 70 characters or less, including spaces. In search engine results pages Google, Bing and Yahoo tend to cut off titles with more than 70 charac…
It must be relevant – I can’t stress enough the importance of creating titles for your pages that are relevant or very closely match the content of your page. If you say your page is about dancing cats in the title, the content on your page should be about dancing cats.
Ready, aim, fire – Before writing your page titles, it’s important to know your keyword targets. There are words a phrases that people commonly use when searching for a product or service in your industry. If you run a bike shop, those words might be: bikes, hybrid bikes, road bikes, cruising bikes, helmets, cycling shoes, bike racks, etc. It’s important to keywords and phrases related to your industry/business in your titles, near the beginning of your title if possible.
The name game – When writing your titles, don’t forget to include your company or brand name. Put all of these tips together, you end up with a title that looks like this.
Road Cycles, Hybrid Cycles and Cycling Gear – Collin’s Bike Shop
However, some prefer the reverse format.
Collin’s Bike Shop – Road Cycles, Hybrid Cycles and Cycling Gear
Since most small businesses don’t benefit from wide recognition of their name or brand, it’s best to include your company name at the end of your title. This allows the keywords for which you want your website to rank—to be first.
I hope you enjoyed these SEO articles. Feel free to drop me a line or two of feedback or ask a question in the comments below. Who knows, my next article might cover that very subject.

12:01 | 0 التعليقات | قراءة المزيد

Free websites to Promote Your site Online

Looking to expand your promotional channels? Check out a list of free sites through which you can promote your website.

Social Media Bookmarking

Sites that help readers to bookmark favorite sites, links and news articles are a great way to spread information about your latest blog post and gain quality backlinks.

1. Del.icio.us
2. StumbleUpon
3. Digg
4. Reddit
5. Pinterest

Online Directories

Submitting your website to popular online directories can help you gain more visibility through targeted searches and increase your website search engine ranking.

1. Google Local
2. Yahoo Local
3. Bing Business Portal
4. DMOZ
5. Merchant Circle

Article Marketing

Writing an article specific for your niche interest is a good way to generate notoriety both for yourself and your business, product and website.

1. EzineArticles
2. Hub Pages
3. Go Articles
4. Article Dashboard
5. Business Know-How

Press Releases

If you recently introduced a new product or service, writing and submitting a free press release can help generate a bit of buzz about it. In addition, if your press release has links back to your website, it can be an excellent source of search engine juice.

1. PRLog
2. Free Press Release
3. 24-7 PressRelease
4. 1888PressRelease
5. PR-Inside (European-based distribution)

It is important to note that the links provided above are not an all inclusive list and that there are many more sites available for promoting your website. The goal is to become creative and to target your promotions specifically for the type of audience you hope to attract.

11:58 | 0 التعليقات | قراءة المزيد

50 Ways To Build Backlinks (part 5)

40) Hold a contests
Contests attract backlinks. A few-hundred-dollar prize can result in thousands of dollars
worth of editorial quality links.
41) Check competitors' backlinks
Check out what your competition is doing to get good ideas for backlinks. You can use
'Open Site Explorer', an excellent backlink tool created by the knowledgable folks over at
SEOmoz. With the free version, you can check where links are coming from.
42) Internal Links
Internal links from one blog post to another blog post on your site also count as
backlinks.
Each time you write a blog post, try and backlink to a previous post. That way you are also
adding another backlink. Plus you are enticing your visitors to see some of your other
previous posts.
43) Submit your software to Freeware or Shareware sites
Search engines love Freeware and Shareware sites and submitting your software to these
sites is a great way to obtain backlinks and boost traffic. Don't have a software product? Fret
not, you can always convert your ebook or article into a .exe and submit the PAD file to these
sites.
44) Guest book commenting
Guest book commenting is a largely forgotten and ignored method of backlinking that will
get you links from sources that most of your competitors don't know how to find and use.
45) Use embeddable images/widgets
A good example of this is "The Oatmeal" which had things like the “Are You Addicted to
Twitter?” quizzes, where people could embed their own results. Infographics with
embeddable inputs also help build many backlinks because people are much more likely to
share a pretty infographic or a interesting widget than they are to just link to a random
website. If you can give them something to share, they won’t mind using your pre-defined
HTML and including your backlink.
46) Write extensive reviews
Write an extensive review of a particular product or service you used and it naturally built
hundreds of links for you. Extensive reviews on the Internet quickly gain popularity and
become viral. Sites like Mahalo and Wikipedia are always on the lookout to naturally link to
great information. Hence a great review will get a bulk of backlinks. The key is to get in-depth
and provide information that doesn’t exist in other places in its entirety. If you aren’t covering
every aspect of the product or service you are reviewing, don’t bother creating reviews like
this.
47) Writing about the hottest trends
Blog about the hottest trends and you will soon find many comments and backlinks to your
site. This is because people are already currently searching for information about the particular
hot trend and would love to have the latest information or opinion about the trend. If your
post is excellent, people wouldn't mind sharing it with a link back to your site.
48) Create how-to guides
How to guides are so successful in building backlinks that companies have been built
around just that content type. Just look at sites like eHow, which has over 11 million
backward links and is considered to be the 43rd most popular site in the US according to
Alexa.
49) Create Memes
Internet Memes refer to any concept that spreads across the Internet. This can include stories,
quotes, images, videos or audio. Memes are also typically humorous in nature, and people love
sharing a good joke. That is why Memes are viral on the internet. People like being entertained,
and if they find something particularly entertaining, they'll pass it along to their friends, who inturn
pass it on to their friends, and so-on and so-forth. That's how content goes viral. And that
also creates backlinks for you in the places on the internet people embed you Memes on.
50) Google Profiles
Creating your profile on Google and add custom links with anchor text that helps Google
determine what other sites think your site is about . On Google Profiles, you can add
additional information along with the link including videos and photos.

14:58 | 0 التعليقات | قراءة المزيد

50 Ways To Build Backlinks (part 4)

31) Write testimonials for others
Write a great testimonial for a product or service that you used. This can get you a link from a
very authoritative site and has a big chance to drive you loads of traffic.
32)Blog commenting
Commenting on other blogs may not provide much direct search engine value. However, if your
comments are useful, insightful, and relevant, they can drive direct traffic to your site. They
also help make other bloggers become aware of you, and they may start reading your blog
and/or linking to it.
33) Link trading
Swap some links with relevant partners on a small scale. When swapping links, try to get links
from within the content of relevant content pages. Do not try to get links from pages that list
hundreds of off topic link partners. Only seek link exchanges that you would consider pursuing
even if search engines did not exist. Instead of thinking just about your topic when exchanging
links, think about demographic audience sets. Stay away from the link trading hubs and
networks.
34) Make a donation
There are some blogs there that has an Amazon Wishlist or a “buy me a drink” donating
buttons.
Most of them lists down all the people who have donated in some way. They may include
your link via blogroll or via a post. These are normally permanent links.
35) Create a Firefox extension
If you are not programmer, hire one to build a Firefox extension. If your extension gets
approved, that’s a permanent link on addons.mozilla.org, which is PR 9!
36) Sell WordPress themes
Giving away WordPress themes with footer linking back to your site creates wonderful
backlinks for you but what if you sell them? You get the link and the cash. Besides, selling your
WordPress theme instead of giving it away pumps up its perceive value.
37) Getting backlinks using eBay
Sell items on eBay and offer to donate the profits to a charity. Many charities will link both
to the eBay auction and to your site.
38) Buy older established sites
It may be faster to buy an old site with a strong link profile, and link it to your own site, than to
try to start building authority links from scratch.
39) Do-follow list
Spend 30 minutes a day commenting on do follow blogs and you’re in for some quality
targeted backlinks. This takes a lot of time though because you have to read the blog post,
spark some conversation and “appear” natural. Worth the effort though!

14:57 | 0 التعليقات | قراءة المزيد